
EXTREMELY RARE, ORIGINAL 1964 FIRST EDITION PRINTING OF “BENJAMIN FRANKLIN: POOR RICHARD’S ALMANACKS FOR THE YEARS 1733 – 1758”
ILLUSTRATED AND SIGNED BY NORMAN ROCKWELL.
Limited to 1500 copies this volume is number 1013. Published in 1964 by the Limited Editions Club, this volume remains in near mint condition. Introduction by Van Wyck Brooks and Illustrated by
Norman Rockwell with 6 color plates (2 double-page) and numerous in-text drawings. 300pp. Tall 4to, handsomely rebound in 1/2 biscuit morocco over marbled boards; gilt-stamped red leather spine label. Rockwell’s signature is EXTREMELY SCARCE anywhere, let alone in a fine and presentable volume such as this, complete in its original slipcase box.
POOR RICHARD’S ALMANACK: These texts included within are the complete almanacks for the years 1733 – 1758. Poor Richard's Almanack (sometimes Almanac) was a yearly almanack published by Benjamin Franklin, who adopted the pseudonym of "Poor Richard" or "Richard Saunders" for this purpose. The publication appeared continuously from 1732 to 1758. It was a best seller for a pamphlet published in the American colonies; print runs reached 10,000 per year. Franklin, the American inventor, statesman, and publisher, achieved success with Poor Richard's Almanack. Almanacks were very popular books in colonial America, with people in the colonies using them for the mixture of seasonal weather forecasts, practical household hints, puzzles, and other amusements they offered. Poor Richard's Almanack was popular for all of these reasons, and also for its extensive use of wordplay, with many examples derived from the work surviving in the contemporary American vernacular.
NORMAN ROCKWELL: Norman Percevel Rockwell (February 3, 1894 – November 8, 1978) was a 20th century American painter and illustrator. His works enjoy a broad popular appeal in the United States, where Rockwell is most famous for the cover illustrations of everyday life scenarios he created for The Saturday Evening Post magazine over more than four decades. Norman Rockwell was very prolific, and produced over 4000 original works, most of which have been either destroyed by fire or are in permanent collections. Rockwell was also commissioned to illustrate over 40 books including Tom Sawyer and Huckleberry Finn. His annual contributions for the Boy Scouts' calendars between 1925 and 1976 (Rockwell was a 1939 recipient of the Silver Buffalo Award, the highest adult award given by the Boy Scouts of America), were only slightly overshadowed by his most popular of calendar works: the "Four Seasons" illustrations for Brown & Bigelow that were published for 17 years beginning in 1947 and reproduced in various styles and sizes since 1964. Illustrations for booklets, catalogs, posters (particularly movie promotions), sheet music, stamps, playing cards, and murals (including "Yankee Doodle Dandy", which was completed in 1936 for the Nassau Inn in Princeton, New Jersey) rounded out Rockwell's œuvre as an illustrator. The problem we all live with, In 1969, as a tribute to Rockwell's 75th year birthday, officials of Brown & Bigelow and the Boy Scouts of America asked Rockwell to pose in Beyond the Easel, the calendar illustration that year. Rockwell's work was dismissed by serious art critics in his lifetime. Many of his works appear overly sweet in modern critics' eyes, especially the Saturday Evening Post covers, which tend toward idealistic or sentimentalized portrayals of American life— this has led to the often-deprecatory adjective "Rockwellesque." Consequently, Rockwell is not considered a "serious painter" by some contemporary artists, who often regard his work as bourgeois and kitsch. Writer Vladimir Nabokov scorned that Rockwell's brilliant technique was put to "banal" use, and wrote in his book Pnin: "That Dalí is really Norman Rockwell's twin brother kidnapped by Gypsies in babyhood". He is called an "illustrator" instead of an artist by some critics, a designation he did not mind, as it was what he called himself. Beyond the Easel, 1969 calendarHowever, in his later years, Rockwell began receiving more attention as a painter when he chose more serious subjects such as the series on racism for Look magazine. One example of this more serious work is The Problem We All Live With, which dealt with the issue of school integration. The painting depicts a young African American girl, Ruby Bridges, flanked by white federal marshals, walking to school past a wall defaced by racist graffiti.
His last painting for the Post was published in 1963, marking the end of a publishing relationship that had included 321 cover paintings. He spent the next 10 years painting for Look magazine, where his work depicted his interests in civil rights, poverty and space exploration. During his long career, he was commissioned to paint the portraits for Presidents Eisenhower, Kennedy, Johnson, and Nixon, as well as those of foreign figures, including Gamal Abdel Nasser and Jawaharlal Nehru. One of his last works was a portrait of legendary singer Judy Garland in 1969. A custodianship of 574 of his original paintings and drawings was established with Rockwell's help near his home in Stockbridge, Massachusetts, and the museum is still open today year round. For "vivid and affectionate portraits of our country," Rockwell received the Presidential Medal of Freedom in 1977, the United States of America's highest civilian honor. Norman Rockwell died November 8, 1978 of emphysema at age 84 in Stockbridge, Massachusetts.
CONDITION: Limited and numbered leather volume signed by Norman Rockwell remains in Near Mint / Fine Condition with the following noted: protected by fine mylar casing as well as a thick box slip case; minor bump to corner of back cover. Most importantly, volume remains clean, tight and complete. Truly an important find and a unique item indeed!
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